Franchise Sales

The Franchise Sales Representative will be responsible for driving growth by selling franchise opportunities to qualified entrepreneurs.  This role is responsible for executing the full sales cycle-from proactive lead generation through the execution of the Franchise Agreement- while ensuring every prospect interaction reflects the professionalism and integrity of the Massage Envy brand. 

Lead Generation & Qualification

• Identify and qualify prospective franchisees through online inquiries, referrals, industry events, targeted outreach, and other lead sources.
• Serve as the first point of contact for all franchise inquiries, delivering a polished and brand-aligned introduction to Massage Envy.
• Manage leads through FranConnect CRM, ensuring meticulous tracking, timely follow-up, and accurate recordkeeping.
• Maintain regular communication with prospects through calls, emails, and drip campaigns to build interest and engagement. 
• Partner with marketing to develop campaigns that target ideal franchisee profiles. 

Full-Cycle Sales Process Management

• Follow and execute Massage Envy’s defined sales process, from initial gatekeeping call through to “Meet the Team” days and final agreement execution.
• Confidently present the Massage Envy business model, operational support, and financial requirements to qualified candidates.
• Review and communicate the contents of the Franchise Disclosure Document (FDD), ensuring compliance and understanding.
• Guide candidates through every stage of the approval process, fostering trust and long-term engagement.
• Facilitate a smooth transition from the sales process to the operations and construction teams.
• Provide a formal introduction between the new franchisee and key corporate support contacts. 
• Check in regularly during the first 90 days to address questions, ensure operational alignment, and maintain strong relationship ties.
• Gather feedback on the onboarding process to recommend improvements.

CRM & Pipeline Management

• Maintain comprehensive, up-to-date records of all prospect interactions and next steps within FranConnect.
• Monitor sales metrics, track pipeline movement, and provide weekly performance reports to leadership.
• Identify stalled prospects and take proactive steps to re-engage them. 
• Manage reminders for follow-up calls, emails, and meetings to ensure no prospects fall out of the pipeline due to missed communication. 
• Regularly audit FranConnect to ensure data is accurate, complete and aligned with reporting standards.
• Merge duplicate records and remove inactive or unqualified leads.

Market Research & Strategic Insight

• Stay informed on franchise industry trends, competitor activity, and emerging market opportunities.
• Provide strategic recommendations to enhance lead quality, refine the sales process, and improve conversion rates.
• Track competitor franchise offerings, price structures, and promotional strategies.
• Identify differentiators that can strengthen Massage Envy’s value proposition during sales conversations. 
• Research demographic, economic, and business data for potential franchise territories.
• Evaluate market saturation, consumer demand, and growth potential to prioritize target areas.   

Event Coordination

• Plan, coordinate, and execute franchise sales events, webinars, and “Meet the Team” days.
• Manage schedules, participant communications, and post-event follow-ups to maximize engagement.

• 2+ years in Franchise Sales and/or Franchise Operations (if experience in franchise operations, some previous sales experience is preferred)
• Highly self-motivated, detail-oriented, and committed to following an established, results-driven sales process.
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).
• Proficiency in FranConnect or other franchise CRM platforms.
• Exceptional verbal and written communication skills, with a professional and persuasive presence.
• Ability to understand prospects’ needs by listening and tailor presentations accordingly.
• Strong organizational and detail-oriented skills with the ability to manage multiple prospects and deadlines simultaneously.
• Possess self-motivation, business acumen, and in-depth analytical skills. 
• Ability to travel when appropriate (25% travel).

Massage Envy Franchise LLC Benefits: 

In addition to a great work environment, Massage Envy Franchise, LLC offers Medical, Dental and Vision Benefits.  Paid Life Insurance and 401K, Generous Paid Holidays, vacation, and sick time. At Massage Envy Franchise, LLC, we believe in helping people feel their best through total body care—a mission that touches everyone. And we know that investing in uniquely talented, fiercely passionate people is the key to achieving it. We work hard, we have fun, which is a key part of helping employees feel their best!   

Massage Envy Franchising, LLC provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics.